The Top Brands Watch

Coca-Cola, the most recognized brand in the world, is sold in over 200 countries. The Official Coca-Cola website uses the web address- TheCoca-ColaCompany.com. As an online extension to the main Website the company uses a promotional, e-Commerce site for customers. For this site, Coca-Cola uses the shorter version domain name Coca-Cola.com with three tabs on the top menu bar featuring links to the following: My Coke Rewards, The Company Store and Coke in the USA (with multiple links, including a link to TheCoca-ColaCompany.com). In the upper right corner of the home page, there is a pull-down list to change countries. The company also use MyCokeRewards.com for customers to sign-in and register for this rewards program.
The short, four letter (4L) domain name Coke.com re-directs to Coca-Cola.com.

Online video has been growing fast and Coca-Cola has slowly started expanding to expand their mult-channel strategy by adding the dotTV domain developed for Coca-Cola TV. Coca-Cola TV uses the intuitive dotTV domain extension with Coca-Cola.tv (surprisingly only in Spanish currently).  The Coca-Cola online marketing plan of action includes social media channels including YouTube, Facebook and Twitter.