Coca-Cola, Illy Launch Ready-To-Drink Coffee Illy Issimo – MarketWatch

DJ Coca-Cola, Illy Launch Ready-To-Drink Coffee Illy Issimo – MarketWatch “The Ready-To-Drink Coffee business is worth $17 billion and it’s expanding 10% every year, excluding Japan, which now accounts for 75% of global sales,” said Vinay Kapoor, chief executive of Ilko of the Coca-Cola-Illy joint venture.

2009 Food & Beverage Trends

2009 food trends

Acai Juice… “While last year the pomegranate ruled the shelves and aisles, this year we’ll see new and different berries and fruits in our juices. Acai berries, the fruit of the acai palm, are native to the Amazon region and have been widely touted for their antioxidant properties. Goji berries come from China and Mongolia and also are a rich source of antioxidants, especially carotenoids which may be beneficial to the health of your eyes.”- The News Herald

Tropicana Launches “Squeeze– It’s Natural” Advertising Campaign

“To complement the new branding and packaging, the bold advertising campaign, entitled “Squeeze — It’s a Natural,” seeks to establish an emotional connection between consumers and orange juice by reminding them of the positive ritual associated with starting each morning with Tropicana Pure Premium Orange Juice.”-