Coca-Cola vs Pepsi

CokevsPepsi

Pepsi machine selling Coke.

Top Brands Watch: Coca-Cola

Coca-Cola is the most recognized brand in the world. Coke is sold in over 200 countries. The Coca-Cola Company uses a multi-channel, Internet marketing strategy. Here is a breakdown of some of the many Coca-Cola Internet properties and how they are using domain names for advertising and branding.

Even the top global brands are often slow to adapt to domain name strategy and new media. Coke seems to be laggards in some areas on the Internet as Coke has sometimes slowly adapted to new Internet techniques. For instance, Coke’s company blog was launched in 2008. The company joined YouTube in 2006 and has not ramped it up yet as the official Coke YouTube channel currently has less than 15,000 subscribes and less than 4 million channel views (YTD).

Doing things backwards and breaking domain name rules? Domain experts would most likely agree a domain strategy of using their short, four letter web address ‘Coke.com’ as the main e-Commerce site and recommend both Coca-Cola.com & CocaCola.com to re-direct to Coke.com (the opposite of what Coke is doing today). As for CocaCola.tv and Coca-Cola.tv (best to go without the hyphen as the main site), and wouldn’t it make logical sense to prioritize the Coca-Cola TV site which is currently only in Spanish- especially as video search is emerging so rapidly. Thus,  it makes perfect sense to build out video site as a global TV site (multilingual for all countries!). Moreover, Coke.tv does not reslove but would be more powerful as the go-to web address for Coke TV instead of Coca-Cola TV or at least co-branded as two video sites.

In sum, there is always room for improvement with a domain name strategy and even for the big time pros like Coke. Who owns the powerful, category defining, generic, four-letter (4L) domain name- ‘Soda.com‘ (currently a parked ad site)? Coca Cola is numero uno as a global brand but their naming and branding is not perfect. Red Bull kicks their butt in the energy drink market, don’t they?

P.S. Also, we suggest ‘CokeBlog.com’ instead of ‘Coca-ColaConversations’. The “Keep it Simple Stupid” approach 😉

* Coca-Cola is the first company featured in our new ‘Top Brands Watch’ series about top global brands use of domain names in advertising.

Domainertising.com Domain Names in Advertising

Coke’s Advertising Slogans

Coke’s Slogans (1886 – 2010 in the USA)

  • 1886 – Drink Coca-Cola.
  • 1887 – Delicious! Refreshing! Invigorating! Exhilarating!
  • 1891 – The Ideal Brain Tonic/The Delightful Summer-Winter beverage.
  • 1904 – Delicious and Refreshing.
  • 1905 – Coca-Cola Revives and Sustains.
  • 1906 – The Great National Temperance Beverage.
  • 1908 – Good til the Last Drop
  • 1917 – Three Million a Day.
  • 1922 – Thirst Knows No Season.
  • 1923 – Enjoy Life.
  • 1924 – Refresh Yourself.
  • 1925 – Six Million a Day.
  • 1926 – It Had to be Good to Get Where It Is.
  • 1927 – Pure as Sunlight
  • 1927 – Around the Corner from Anywhere.
  • 1928 – Coca-Cola … Pure Drink of Natural Flavors.
  • 1929 – The Pause that Refreshes.
  • 1932 – Ice-Cold Sunshine.
  • 1937 – America’s Favorite Moment.
  • 1938 – The best friend thirst ever had.
  • 1938 – Thirst Asks Nothing More.
  • 1939 – Coca-Cola Goes Along.
  • 1939 – Coca-Cola has the Taste Thirst Goes For.
  • 1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment, Think of Ice Cold Coca-Cola.
  • 1941 – Coca-Cola is Coke!
  • 1942 – The only thing like Coca-Cola is Coca-Cola itself.
  • 1944 – How about a Coke?
  • 1945 – Coke means Coca-Cola.
  • 1945 – Passport to Refreshment.
  • 1947 – Coke Knows No Season.
  • 1948 – Where there’s Coke there’s hospitality.
  • 1949 – Coca-Cola … along the highway to anywhere.
  • 1952 – What you want is a Coke.
  • 1954 – For people on the go.
  • 1956 – Coca-Cola … makes good things taste better.
  • 1957 – The sign of good taste.
  • 1958 – The Cold, Crisp Taste of Coke
  • 1959 – Be really refreshed.
  • 1963 – Things go better with Coke.
  • 1966 – Coke … after Coke … after Coke.
  • 1969 – It’s the real thing.
  • 1971 – I’d like to buy the world a Coke. (basis for the song I’d Like to Teach the World to Sing)
  • 1974 – Look for the real things.
  • 1976 – Coke adds life.
  • 1979 – Have a Coke and a smile.
  • 1982 – Coke is it!
  • 1985 – America’s Real Choice
  • 1986 – Red White & You (for Coca-Cola Classic)
  • 1986 – Catch the Wave (for New Coke)
  • 1989 – Can’t Beat the Feeling. (also used in the UK)
  • 1993 – Always Coca-Cola.
  • 2000 – Enjoy.
  • 2001 – Life tastes good. (also used in the UK)
  • 2003 – Real.
  • 2005 – Make It Real.
  • 2006 – The Coke Side of Life (used also in the UK)
  • 2007 – Live on the Coke Side of Life (also used in the UK)
  • 2009 – Open Happiness
  • 2010 – Twist The Cap To Refreshment

(Source: Wikipedia)

Coca-Cola is consistently ranked as the top global brand. When companies use slogans, it is in their best interest to trademark their slogans and add the domain names for their advertising slogans as part of a naming strategy.

Andy Warhol Coca Cola Painting Trades for $35M in New York | News.com.au

Andy Warhol Coca Cola painting sells for $35M in New York | News.com.au
Coca-Cola, a household brand name globally, makes the headlines with an Andy Warhol painting sold at a recent Sotheby’s art auction.

“An icon of global desire.”- Andy Warhol

Domainertising predicts that a domain name will sell at a Sotheby’s auction someday down the road for a high value in the area of tens of millions and even hundreds of millions.

Coca-Cola, Illy Launch Ready-To-Drink Coffee Illy Issimo – MarketWatch

DJ Coca-Cola, Illy Launch Ready-To-Drink Coffee Illy Issimo – MarketWatch “The Ready-To-Drink Coffee business is worth $17 billion and it’s expanding 10% every year, excluding Japan, which now accounts for 75% of global sales,” said Vinay Kapoor, chief executive of Ilko of the Coca-Cola-Illy joint venture.

2009 Food & Beverage Trends

2009 food trends

Acai Juice… “While last year the pomegranate ruled the shelves and aisles, this year we’ll see new and different berries and fruits in our juices. Acai berries, the fruit of the acai palm, are native to the Amazon region and have been widely touted for their antioxidant properties. Goji berries come from China and Mongolia and also are a rich source of antioxidants, especially carotenoids which may be beneficial to the health of your eyes.”- The News Herald

Emerging Trend Domain For Sale: Ready-To-Drink Coffee is a $10 Billion Market Globally!

Ready-to-Drink Coffees: The Coca-Cola Company and illy Announce Premium Ready-to-Drink Coffee Joint Venture – MarketWatch
ReadyToDrinkCoffee.com is for sale. Ready-To-Drink Coffee is a hot, emerging trend globally.

  • Ready-To-Drink Coffee category globally is valued in the area of $10 billion

Category Defining Domain Names For Sale:

ReadyToDrinkCoffee.com

ReadyToDrinkCoffees.com

Inside Domaining Breaking News:

Read about the fast growing Ready-To-Drink Coffee market:

http://www.marketwatch.com/news/story/coca-cola-company-illy-announce-premium/story.aspx?guid=%7B013D18A6-EE92-4B2B-95F8-C26BF003AF9A%7D

Source: MarketWatch.com

S. Granville-Smith, InsideDomaining.com