dotLondon in the news over in the UK

nullLondon businesses can start using .London websites this spring: http://news.sky.com/story/1169081/london-capital-to-get-its-own-domain-name

100 Domain Names For Sale via Cax.com Domain Newsletter

“The most advertised domain newsletter ever!” – Francois Carrillo, Domaining.com

On January 9, 2012, 100 domain names will be up for sale in the upcoming Cax.com domain newsletter. The Cax.com newsletter is being promoted heavily by popular domain blogs, as well as, domain sites- DNForum.com, DomainState.com and AcornDomains.co.uk. Don’t miss out on this Cax.com domain investment buying opportunity.

Jets Going To Super Bowl?

The New York Jets have a charismatic and entertaining coach in Rex Ryan. But what the Jets do not have is the one-word, exact match domain for their brand- ‘Jets’ in the fact that they do not have the domain name- Jets.com. The Jets roll with NYJets.com and NewYorkJets.com for their web addresses. The Jets do not have the luxury of promoting the short name- Jets.com since Jets.com is owned by a private jet air charter company. In baseball, the New York Mets have the short and easy to remember domain Mets.com for high recall. However, the NFL team Jets missed the boat in the domaining world. Let’s hope they can at least make it to the Super Bowl. Can the Jets repeat what both the 1969 Jets and 1969 Mets did for New York back in 1969 by winning a championship?

Jets.com Doman Name Sold for $375,000 back in 2009 on Sedo. Read more about the Jets.com $375k domain sale click  here


Top Brands Watch: Coca-Cola

Coca-Cola is the most recognized brand in the world. Coke is sold in over 200 countries. The Coca-Cola Company uses a multi-channel, Internet marketing strategy. Here is a breakdown of some of the many Coca-Cola Internet properties and how they are using domain names for advertising and branding.

Even the top global brands are often slow to adapt to domain name strategy and new media. Coke seems to be laggards in some areas on the Internet as Coke has sometimes slowly adapted to new Internet techniques. For instance, Coke’s company blog was launched in 2008. The company joined YouTube in 2006 and has not ramped it up yet as the official Coke YouTube channel currently has less than 15,000 subscribes and less than 4 million channel views (YTD).

Doing things backwards and breaking domain name rules? Domain experts would most likely agree a domain strategy of using their short, four letter web address ‘Coke.com’ as the main e-Commerce site and recommend both Coca-Cola.com & CocaCola.com to re-direct to Coke.com (the opposite of what Coke is doing today). As for CocaCola.tv and Coca-Cola.tv (best to go without the hyphen as the main site), and wouldn’t it make logical sense to prioritize the Coca-Cola TV site which is currently only in Spanish- especially as video search is emerging so rapidly. Thus,  it makes perfect sense to build out video site as a global TV site (multilingual for all countries!). Moreover, Coke.tv does not reslove but would be more powerful as the go-to web address for Coke TV instead of Coca-Cola TV or at least co-branded as two video sites.

In sum, there is always room for improvement with a domain name strategy and even for the big time pros like Coke. Who owns the powerful, category defining, generic, four-letter (4L) domain name- ‘Soda.com‘ (currently a parked ad site)? Coca Cola is numero uno as a global brand but their naming and branding is not perfect. Red Bull kicks their butt in the energy drink market, don’t they?

P.S. Also, we suggest ‘CokeBlog.com’ instead of ‘Coca-ColaConversations’. The “Keep it Simple Stupid” approach 😉

* Coca-Cola is the first company featured in our new ‘Top Brands Watch’ series about top global brands use of domain names in advertising.

Domainertising.com Domain Names in Advertising

Domainertising.com’s New Advertising Slogan

As a new brand- ‘Domainertising.com‘, we now have a new advertising slogan for 2010- “Domain Names in Advertising”.

We are always amazed at how many ad campaigns lose focus on the significance of shining the light bright on the company’s Web address in all advertising efforts in a bold and aggressive way to drive traffic to their sites and/or mobile sites. What is your advertising slogan for your brand?  Do you change it every year the way top global brand Coca-Cola does?

Tell a friend and/or colleague about us:

Domainertising.com Domain Names in Advertising

Coke’s Advertising Slogans

Coke’s Slogans (1886 – 2010 in the USA)

  • 1886 – Drink Coca-Cola.
  • 1887 – Delicious! Refreshing! Invigorating! Exhilarating!
  • 1891 – The Ideal Brain Tonic/The Delightful Summer-Winter beverage.
  • 1904 – Delicious and Refreshing.
  • 1905 – Coca-Cola Revives and Sustains.
  • 1906 – The Great National Temperance Beverage.
  • 1908 – Good til the Last Drop
  • 1917 – Three Million a Day.
  • 1922 – Thirst Knows No Season.
  • 1923 – Enjoy Life.
  • 1924 – Refresh Yourself.
  • 1925 – Six Million a Day.
  • 1926 – It Had to be Good to Get Where It Is.
  • 1927 – Pure as Sunlight
  • 1927 – Around the Corner from Anywhere.
  • 1928 – Coca-Cola … Pure Drink of Natural Flavors.
  • 1929 – The Pause that Refreshes.
  • 1932 – Ice-Cold Sunshine.
  • 1937 – America’s Favorite Moment.
  • 1938 – The best friend thirst ever had.
  • 1938 – Thirst Asks Nothing More.
  • 1939 – Coca-Cola Goes Along.
  • 1939 – Coca-Cola has the Taste Thirst Goes For.
  • 1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment, Think of Ice Cold Coca-Cola.
  • 1941 – Coca-Cola is Coke!
  • 1942 – The only thing like Coca-Cola is Coca-Cola itself.
  • 1944 – How about a Coke?
  • 1945 – Coke means Coca-Cola.
  • 1945 – Passport to Refreshment.
  • 1947 – Coke Knows No Season.
  • 1948 – Where there’s Coke there’s hospitality.
  • 1949 – Coca-Cola … along the highway to anywhere.
  • 1952 – What you want is a Coke.
  • 1954 – For people on the go.
  • 1956 – Coca-Cola … makes good things taste better.
  • 1957 – The sign of good taste.
  • 1958 – The Cold, Crisp Taste of Coke
  • 1959 – Be really refreshed.
  • 1963 – Things go better with Coke.
  • 1966 – Coke … after Coke … after Coke.
  • 1969 – It’s the real thing.
  • 1971 – I’d like to buy the world a Coke. (basis for the song I’d Like to Teach the World to Sing)
  • 1974 – Look for the real things.
  • 1976 – Coke adds life.
  • 1979 – Have a Coke and a smile.
  • 1982 – Coke is it!
  • 1985 – America’s Real Choice
  • 1986 – Red White & You (for Coca-Cola Classic)
  • 1986 – Catch the Wave (for New Coke)
  • 1989 – Can’t Beat the Feeling. (also used in the UK)
  • 1993 – Always Coca-Cola.
  • 2000 – Enjoy.
  • 2001 – Life tastes good. (also used in the UK)
  • 2003 – Real.
  • 2005 – Make It Real.
  • 2006 – The Coke Side of Life (used also in the UK)
  • 2007 – Live on the Coke Side of Life (also used in the UK)
  • 2009 – Open Happiness
  • 2010 – Twist The Cap To Refreshment

(Source: Wikipedia)

Coca-Cola is consistently ranked as the top global brand. When companies use slogans, it is in their best interest to trademark their slogans and add the domain names for their advertising slogans as part of a naming strategy.

Top Global Brands Naming & Branding Strategies

As mentioned in a previous blogpost, roughly 30% of the Top 100 global brands use short names of four letters or less (2L, 3L & 4L). Furthermore, the top brands using short names of  five letters (5L) or less equate to 45% on Interbrand’s Top 100 Global Brand list of companies keeping it simple and easier for recall with branding to their customer base. We have not counted the six letter name (6L) companies yet, but it is safe to say that the majority of these top brands use short names that consist of six letters or less. The extreme rarity of short names with available domain names leads to high values for quality names. If you are a start-up, you know how difficult it is to claim a top notch domain name for your company. More importantly, it is smart, sharp and aware to purchase elite domains for your business. Your naming choices are worth their weight in Gold.

Going forward with Domainertising (formerly Inside Domaining), we will be studying and analyzing some of the top global brands as case studies into how these top brands have mastered naming and branding strategies in the advertising world both online and offline. The reasoning behind Inside Domaining’s re-branding to Domainertising is to combine the business topics of naming and advertising without pigeon-holing ourselves to the domain industry. In order to broaden our audience, we will be using jargon that people understand when it comes to advertising and Internet advertising. Most people do not understand domain jargon and the domain industry as a whole is way too small compared to the power domains have in generating big money both online and offline with the right naming strategies and modern Internet marketing techniques.

In an effort to shine a light on the big time pros- the successful global brands, Domainertising will attempt to bring the masses out of the darkness of traditional thinking into the creative new media mindset. We will start with Coca-Cola’s marketing approach. Also, we will be adding share buttons to be displayed at the bottom of each blogpost (for now you can use the twitter & facebook buttons to the right of our home page… oh, & many thanks in advance; do it now & do it as a habit please! ;)). We will share our ideas with you and strive with our mission as a team to raise domain awareness to those who know the value of advertising but have not yet grasped the importance and intrinsic value of high quality domain names.

If you have a vested interest in the domain industry, we ask for your support in sharing Domainertising strategies of these top brands as “proof in the pudding” that naming works. Please feel free to share our blog posts virally via email, re-tweets, facebook, etc. Let’s be team players. The domain industry is too fragmented and needs some teamwork in order to ramp up. Let’s spread the new word- “Domainertising” and reveal the best kept secret to Madison Avenue once and for all. Let’s do this. We will all benefit.

P.S. Share on Twitter and/or Facebook click share buttons to the right

Best Global Brands Ranking for 2010

 Best Global Brands Ranking for 2010

1. Coke
2. IBM
3. Microsoft
4. Google
5. GE
6. McDonald’s
7. Intel
8. Nokia
9. Disney
10. HP

After Domainertising reviewed Interbrand’s 2010 Top 100 Global Brands, we noticed a common naming strategy of keeping names short. Roughly 29% of the Top 100 global brands use short names and/or acronyms (4-letters or less) for their easy-to-remember brand names. When selecting a brand name think big with a short, memorable domain name.

Though not on the list, let’s discuss Facebook’s naming strategy from their original ‘The Facebook’ name. Amazing it took Facebook this long to figure out FB.com is the ticket to co-brand alongside Facebook as it recently acquired the 2-letter domain. Remember the line in the Social Network movie when the Napster Internet guy schooled Zuckerberg to lose the ‘The’ in the young company’s TheFacebook.com name & go with Facebook.com.

We say the hell with even this shorter version of Facebook.com from the original TheFacebook name as said in the movie, and we suggest to Facebook to re-brand entirely with ‘FB’ and brand the power of a short, extremely rare 2-letter domain they now have- FB.com. FB.com is far cooler and cleaner than TheFacebook.com and Facebook.com by a long shot. Some of the top global brands have figured out the obvious-  short brand names are cool. This is not rocket science.

Source: Interbrand.com

There’s a New Advertising Term on Madison Avenue- ‘Domainertising’

Definition of ADVERTISING

1
: the action of calling something to the attention of the public especially by paid announcements
2
: advertisements magazine contains much advertising>
3
: the business of preparing advertisements for publication or broadcast 
 (Source: Webster Dictionary)
  
Definition of DOMAINERTISING
1. the action of calling something to the attention of the public by displaying a domain name (web address) via Internet advertising, online video advertising, mobile web advertising, interactive advertising, traditional media and new media
2. domainertisements magazine contains much domainertising>
3. the business of preparing domainertising for publication, broadcast or Webcast on the Web and the mobile Web with both online and offline marketing

Imagine if you will for a moment, spending $2.7 million for a 30-second TV spot for a Super Bowl ad and not displaying a high quality domain name. How many high priced Tv ads and billboards do you see without a domain name even displayed?

P.S. Inside Domaining blog has been reinvented & re-branded with a new name- Domainertising.com. Our goal is to raise global awareness of the power domain names have in advertising around the world. We call advertising with domain names domainertising.

2010 Winter Olympics will have plenty of souvenirs for all good sports – TwinCities.com

2010 Winter Olympics will have plenty of souvenirs for all good sports – TwinCities.com

Vancouver, BC- The Vancouver 2010 Winter Olympics souvenirs will be big sellers and some will end up being sought after collector’s items. One of the most difficult souvenirs of Vancouver 2010 collectibles is the Official Olympic 2010 hockey pucks made by Sherwood, as only 3,000 were made and the majority of the pucks will be used in the Olympic hockey games… Vancouver 2010 hockey puck article: CTVOlympics.com . The Official Vancouver 2010 Olympic store: Click Here

  • Vancouver Domain Name available for purchase on Sedo:    
  • Click here to buy it now:  VancouverWebcast.com