Emerging Trend: dot-NYC Big City Domain Names

New domain name on Web could mean more revenue for city – SILive.com

Geo-targeted dotNYC domains can’t miss for local New York City businesses. The Big Apple’s .nyc is coming to an Internet Connected TV , computer, laptop and/or mobile device near you. What are your thoughts?

Marchex, Inc. – Local Insight – Unlocking the Potential of the Local Internet

Marchex, Inc. – Local Insight – Unlocking the Potential of the Local Internet
Local Online Advertising: Strategies and Tactics Every Company Should Know from recent market research on local search from Oct. 1st Sterling Market Intelligence & Marchex Webcast.
Source: Marchex.com

Citysearch & Local.com Create Synergy

The local internet space just got stronger for both Local.com and Citysearch. Local.com has in the area of 10 million visitors per month. Local.com has reached an advertising agreement to display Citysearch’s business profiles including coupons & reviews. Local will reciprocate by giving Citysearch greater online exposure by having Cityearch advertisers targeted ads served up on Local.com.

The emerging local internet space continues to become an online advertising force to be reckoned with as traditional advertising competes with the new social media on the web.

S. Granville-Smith, InsideDomaining.com

Local: The next disruptive online market | LocalPoint – Perspectives on the Local Internet

Local: The next disruptive online market LocalPoint – Perspectives on the Local Internet

Marchex’s local search blog, LocalPoint.com, points out” 4 Major Consumer/Merchant Movements” that have created/transferred hundreds of billions of dollars since the beginning of the commercial internet:

  1. Communications (Navigating Online, E-mail; i.e., AOL, Netscape, Yahoo)
  2. Commerce (Ebay, Amazon, Expedia)
  3. Search (Altavista, Google)
  4. Social-Networking (MySpace, Facebook)

What’s next? The local internet & geo-domain name development.

Source: LocalPoint.com (Russell Horowitz 10/17/07 blog post)

Photo: Marion, MA General Store

S. Granville-Smith, InsideDomaining.com

Local Online Advertising: Measuring the Market – eMarketer

Positive news regarding the fast growth and promising future for local internet advertising.
More importantly, this is great news for local domainers with high quality geo-domain names.
S. Granville-Smith, InsideDomaining.com

National Advertisers in a Local World | LocalPoint – Perspectives on the Local Internet

National Advertisers in a Local World LocalPoint – Perspectives on the Local Internet
Marchex’s blog- LocalPoint.com points out some interesting stats about the emerging trend and upside potential of online advertising:

  • U.S. Local Advertising spending (YP, Newspapers, billboards, etc.) was approximately $140 billion (Borell 2005 study; offline and online combined)
  • 70% of that spend was done by truly local businesses, the rest was done by national advertisers targeting local markets.
  • Total online advertising in 2005 (national and local combined) was about $4 billion.

It doesn’t take a rocket scientist to figure out that there is incredible upside potential for local web advertising which means local domains will thrive. The bottom line is that there’s a bright future for local search marketing, geo-domain names and domaining in general.

Source: LocalPoint.com

Marchex.com

S. Granville-Smith, InsideDomaining.com