There’s a New Advertising Term on Madison Avenue- ‘Domainertising’

Definition of ADVERTISING

1
: the action of calling something to the attention of the public especially by paid announcements
2
: advertisements magazine contains much advertising>
3
: the business of preparing advertisements for publication or broadcast 
 (Source: Webster Dictionary)
  
Definition of DOMAINERTISING
1. the action of calling something to the attention of the public by displaying a domain name (web address) via Internet advertising, online video advertising, mobile web advertising, interactive advertising, traditional media and new media
2. domainertisements magazine contains much domainertising>
3. the business of preparing domainertising for publication, broadcast or Webcast on the Web and the mobile Web with both online and offline marketing

Imagine if you will for a moment, spending $2.7 million for a 30-second TV spot for a Super Bowl ad and not displaying a high quality domain name. How many high priced Tv ads and billboards do you see without a domain name even displayed?

P.S. Inside Domaining blog has been reinvented & re-branded with a new name- Domainertising.com. Our goal is to raise global awareness of the power domain names have in advertising around the world. We call advertising with domain names domainertising.

Super Bowl Ads and Domain Name Strategy

InternetRetailer.com – Daily News for Thursday, January 29, 2009
A high percentage (84%) of Super Bowl advertisers last year integrated domain names into ads, as 70% ran paid search advertising to coincide with their 30-second TV commercials, which ran in the area of $2.7 million. This year, the 2009 Super Bowl 30-second spots run up to a record breaking $3 million per TV ad!

Will Madison Avenue and their high roller, Super Bowl advertisers flash powerful, persuasive, descriptive, intuitive and memorable domain names on your big plasma screen TVs for the entire duration of the 30-second spots or will they miss the boat again and just show the URLs briefly as usual at the end of the ad for a mere few seconds?

  • GoDaddy leverages their staggering Super Bowl ad spend with continued success through aggressive, controversial viral videos, mobile viral advertisng, and a social media campaign on YouTube. How ’bout microblogging your domain industry giant with viral video ads and mobile coupons on Twitter Mr. Parsons?

Design News – PhilippeBecker Receives Six Awards For Branding & Package Design Excellence – TAXI Design Network

Design News – PhilippeBecker Receives Six Awards For Branding & Package Design Excellence – TAXI Design Network
“PhilippeBecker, a San Francisco branding and package design agency, today announced it has been awarded six prestigious American Graphic Design Awards (AGDA) for excellence in communication and graphic design. PhilippeBecker received these awards for the following client work: Hill & Wollack; Expression Wine and Tetra Wine; T-Mobile USA; Shadow; Safeway; Waterfront Bistro and Mom to Mom; and, Cost Plus World Market.”- DesignTaxi.com

Creative Domaining & Art

Domainer Quotes of the Day

  • “Premium domain names are the asset class of choice among domain investors, e-marketers and Internet entrepreneurs” – Inside Domaining
  • “A persuasive domain name is virtual salesmanship known by few”- Inside Domaining

ANA 2008 Annual Conference – Masters of Marketing

ANA 2008 Annual Conference – Masters of Marketing
Orlando, FL– “The premiere (advertising and marketing event) for senior markerters and chief marketing officers”- ANA.net The ANA 2008 Conference is sold out to 1,200 attendees and 600 client-side markerters.

Do these advertisers and marketers fully understand the power of keyword category defining domain names? Create a domain strategy with descriptive, intuitive, meaningful domain names that have persuasive and gravitional pull online as well as easy recall for both online and offline marketing campaigns?

For free domain consultation please email us! To view our domain name inventory Click Me! URLBrokers.co.uk, International Domain Brokerage Services. (Visit the domain brokers blog: URLBrokers Blog Click Me!)

When the ‘Domain King’ Speaks Domainers Listen… What about the Rest of the World? Wake Up!

Legendary domain investor, Rick Schwartz aka the “Domain King”, reveals online success secrets. A must read for anyone doing business online. Learn how to change your business on the Internet by applying the domaining secrets you are about to discover… Read here about the Domain King’s Secret Weapon! Click Here!

Price of a 30-Second Spot Slumps 4.1% – Advertising Age – MediaWorks

Price of a 30-Second Spot Slumps 4.1% – Advertising Age – MediaWorks
Advertising Age recently reported that the average 30-second spot for a prime time Tv commercial costs in the area of $130,000. Source: AdAge.com
Imagine if you will for a moment, the opportunity cost of premium domain name investments compared to traditional advertising expenses. The future is online. Invest in your high quality domains wisely.

Profit-spinning domain names are where the smart money goes for marketers promoting businesses offline and online. Keyword style domain names with meaning are valuable and powerful beyond belief. The extremely rare, intuitive, category defining domains offer performance and proven results as an ongoing persuasive advertisement for a lifetime. Tv commercials for $130k a pop can add up quickly. More importantly, a high quality domain acquisition is a once in a lifetime opportunity and a one time purchase with inherent value.

Domaining Quote of the Day

“The right domain name is a persuasive advertisement offline and online.”- Inside Domaining

We know that a high quality, memorable generic domain name will get you natural type-in traffic! Spend some of your advertising budget on an offline and online domain marketing strategy. Most just bid on keywords for paid search through Google and Yahoo. Risk management, right?