The ‘Plaza NY’ Vanity Licence Plate

PlazaNY

The Plaza’s clever outdoor advertising in New York makes a statement with their vanity license plate on a Rolls Royce.

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Home Depot Buys Product Defining Niche E-commerce Website Blinds.com

Home Depot buys Blinds.com

HomeDepotLogo

Miami Dolphins Mobile Marketing

mobile marketing

Miami Dolphins mobile marketing campaign with short codes.

Smart Vanity Naming Strategy

1800LightingCOM

1800Lighting.com is an easy-to-remember, descriptive and intuitive naming strategy. Here’s a keep it simple stupid approach at work here using a vanity name for high recall.

Catchy NeedleYou.com Name for an Acupuncture Center

NeedleYouCOMCatchy

This ‘NeedleYou.com’ website name would be tough for customers to forget.

Keyword-driven, country code Australian domain case study reveals huge success for CarLoans.com.au in Google Adwords campaign

CarLoans.com.au

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The Top Brands Watch

Coca-Cola, the most recognized brand in the world, is sold in over 200 countries. The Official Coca-Cola website uses the web address- TheCoca-ColaCompany.com. As an online extension to the main Website the company uses a promotional, e-Commerce site for customers. For this site, Coca-Cola uses the shorter version domain name Coca-Cola.com with three tabs on the top menu bar featuring links to the following: My Coke Rewards, The Company Store and Coke in the USA (with multiple links, including a link to TheCoca-ColaCompany.com). In the upper right corner of the home page, there is a pull-down list to change countries. The company also use MyCokeRewards.com for customers to sign-in and register for this rewards program.
The short, four letter (4L) domain name Coke.com re-directs to Coca-Cola.com.

Online video has been growing fast and Coca-Cola has slowly started expanding to expand their mult-channel strategy by adding the dotTV domain developed for Coca-Cola TV. Coca-Cola TV uses the intuitive dotTV domain extension with Coca-Cola.tv (surprisingly only in Spanish currently).  The Coca-Cola online marketing plan of action includes social media channels including YouTube, Facebook and Twitter.

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